The ad opens with the phrase “No Kings,” a nod to the political organization helping coordinate hundreds of anti-Trump protests across the country this Saturday.
The ad outlines eight principles Walton supports, including caring for “veterans and children” and standing firm “against the aggression of dictators.”
It concludes with a pointed message:
“We are the people of the United States of America. The honor, dignity, and integrity of our country are not for sale. Our government is of the people, for the people, by the people.”
A person familiar with Walton’s thinking, speaking on the condition of anonymity, described the nationwide ad as a “personal message” encouraging Americans to engage “peacefully and civically” in the upcoming weekend’s events:
“Her message promotes peaceful dialogue and the sharing of diverse views and voices. She condemns violence in all forms and continues to emphasize the importance of listening to one another.”
Florida Republican Representative Ana Paulina Luna lashed out at Walton over the ad in a post on X, writing:
“Looks like the Walmart dynasty is big mad about China Tariffs.”
The far-right account Libs of Chicago also criticized Walton, writing:
“Sort of ironic isn’t it? A Walton married a socialist. If there was ever a time to boycott Walmart, it’s now.”
The calls for a boycott were swiftly mocked online.